23 Years Experience
CONVERSION RATE OPTIMISATION
The business that turns the most eyeballs into cash...WINS!
It's my job to optimise digital marketing strategies to beat the market.
Digital Marketing & Brand Development
Copywriting, UX Design & Analytics
What's needed for success?
Google Ads - Copywriting Wins The Day
Google Search - Authority Content and Links
Facebooks Ads - Lead Magnets & Sales Funnels
Website Conversions - Sales Copy & Design
The most critical skills for digital marketing success are Copywriting & UX Design
The early days...
Denver, USA 1997
When I arrived in Denver on a cold winters night as a 19 year old from South Africa, I had two goals...
Play professional sport and learn about business.
As luck would have it I found myself with a tech-savvy roommate at the start of the internet revolution - the first "dot-com" boom.
Quickly learning all I could about coding and graphic design - 16 hrs a day for 30 days - I start freelancing to local agencies.
Fast forward 6 months and I buy a banner ad on AOL, my first agency is born.
Everyone wants a website and before long I'm servicing the mid-west of America.
At 21 I launch my first e-commerce venture and I've been online ever since.
Enter online casinos
South Africa, 2003
After blowing out my knee and dreams of a sports career left on the fields of Denver, I return to South Africa.
An exciting software company started by entrepreneurial South African's launches, called Microgaming.
I'm hired to build a casino Affiliate program from scratch for one of the partners.
My journey into Affiliate marketing is born.
I travel the world acquiring partnerships with the brightest minds in digital marketing...
In the process learning the tricks of the trade and grow the Affiliate program to over 1,000 partners generating $1M+ in monthly revenue - in under 3 years.
Achieving all I could on the operations side of casino affiliate marketing, I make a move to fulltime affiliate marketing.
I continue to generate traffic using Google SEO and Paid Ads to deliver clients to partners worldwide.
I work in highly competitive niches like online casinos, sports betting, forex, dating and travel.
By 2012 I achieve super affiliate status in iGaming.
Cape Town, Present Day
Today I continue to work in digital marketing with a focus on international travel to Africa through multiple portals and sales funnels.
I use the proven strategies from the front-lines of marketing to help startups, entrepreneurs and small businesses succeed.
My passion lies in teaching and designing strategies for success in tough markets.