5-Step Strategy for Top 10 Google Rankings! Digital Marketing If you want to know how to get Top 10 Google rankings, this article is for you. It’s not a mystery and you don’t need to work at NASA. That’s just some BS a crappy media company will tell you. “Oh it’s the algorithms. You have to know all 200 factors..” blah blah blah. Don’t buy that shit. SEO is logical. Build the best content and market it. End of story. The most important SEO factor imo is engagement. The amount of time a visitor spends on your site. Get them to stick around longer than your competition and you’ll win the game more often than not. Add some outreach marketing to build links and social credibility and you’re golden. Enjoy residual traffic. Here’s how I do it… 1. Competition Analysis First up you need a yard stick. You need to know what the competition has done to get their rankings. Makes sense right? I look at the following Content presentation Number of words on the page The amount of time users spend on the page Number of backlinks above DA25 Social Media Info Overall SiteRank Sound complicated? It’s not. These tools will tell you in a few clicks: Ahrefs Moz Once you know how much content you need to build, get started 🙂 You don’t have to build it all at once, but I do recommend aiming for a minimum 500 word article to start. 2. Authority Content Ok so you understand you need better content than your competition. Using the tools above you also understand how much content you need. If you were scared of learning new things because you fear your brain might fall out, start with 500 words and keep adding value as you think of it. The type of Authority Content I build however is called Skyscraper content. (thanks Backlinko) I do my research – because I’m not a lazy ass, I can spare 10 minutes – and if my competition has 2,000 words of content, I’m doing 4,000. My “building” is going to be the biggest and best in the city, hence Skyscraper content. How to Find Topics Ok, here’s a few quick-win strategies. Let’s assume you’re building a page for “wheels”. 1. Google “wheels” Scroll to the bottom of the search results and you’ll see related search requests. Now you have 5-6 topics to add to your wheels page, and you know people are looking for them. 2. Enter “wheels” in Google, don’t click search You will see the search field auto populate with recommendations… Now you have more topics. You can keep doing this with various combinations until you have enough. PRO TIP: It’s also a nice way to discover business opportunities Need more topics? Go to quora.com and search “wheels” 3. Onsite Optimisation This is the fine tuning for Google Search. The first thing I focus on are the Title & Meta Description Tags. This is the blue link you click on in the search results to visit the website. MAKE THIS KILLER! The better your click-through-ratio (CTR), the more you are rewarded by Google. Add a great description next. Write one sentence enticing the visitor to come see your awesome content! If you need headline ideas, check out 555 Hot Marketing Headlines. I’m not going to discuss the remaining things you can do to squeeze out inches in your SEO game, this only applies to very competitive search terms. Don’t target competitive terms if you’re a rookie. Grab the low hanging fruit first, pay your school fees and then go after them. If you are the stubborn type and want to know them anyway, check out the article from Brian Dean called Googles 200 Ranking Factors. 4. Link Building This is what gets you rankings in competitive niches and keeps them over time. You want to build links to your site from other quality sites. Good sites linking to you are a signal to Google that you have good content. They reward you with improved rankings. How to get links? There are a ton of ways to get links and instead of rehashing them myself, I recommend you check out this article from Backlinko on link building. Bryan Dean has built the most comprehensive resource on the topic. 5. Social Ads The final piece of the puzzle is social media marketing. This does not need to be excessive either. Get your content shared on Facebook and Instagram with engagement ads. Spending a few bucks will boost your popularity, get you feedback on your content and improve your social metrics for the content. That’s it, job done. Push repeat on the links and social outreach if your rankings are not crushing it, soon they will. Quick 5-Step Summary Research the competition Build Skyscraper content Optimise your page title and description tags Build links to your site Improve your social media scores If you have more questions regarding your SEO efforts or need expert advice, contact me for a free consultation. 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