My Experiment Scraping Google Maps for Email Outreach
Before I get started…
Yes I break the terms & conditions of the email marketing company I use in this test.
But like all psychopaths I justify my cause and sleep like a baby :)
Ok, here we go…
A while back I spent 5 days manual sending emails to 300 agencies worldwide with a project I had in mind.
It was mind numbing!
If you consider I’m so impatient the spaces between words annoy me, this was gruelling!
So this time I thought…
What if I scrape Google Maps listings for the contact info then email the lot?
A reasonably common practice amongst marketers.
So here’s how I did it…
Off to Fiverr.com to see what the world of inexpensive (cheap) talent has to offer.
I search “Google Maps Scraper” and contact 3 providers.
Within 15 mins I’ve made a deal to get the contact details of 150 Digital Agencies in the USA for $5 - and I’ll get it within 24hrs.
So I wait…
Next day around 11am I get an email notification that my order’s ready.
The nice man from Pakistan delivers 197 matches.
(and tells me he made a script to do up to 1 million :))
I check out the data on Google Sheets to make sure all is in order.
Check. Good to go.
I pay the nice man his $5.
(and feel a little bit dirty but whatever, I’ll make it up with repeat work)
Now to send the emails...and I don’t want to use my email provider, because technically I’m breaking the terms and conditions. (oops)
I’m not supposed to send emails to a list other than an organically generated one…not a bought one or a rented one etc.
Yeah well that’s a nice thought and I understand why the rule exists, but…
I’m doing this for a good cause and a 30 minute turnaround sounds a damn site better than 1 week of hell...I don’t mind burning a random email account to learn what happens.
Besides...my goal is to get tips from other digital agencies that I can share on the blog or in a free “World’s Best Digital Marketing Tips” guide...
So I feel it’s for a good cause.
(You see, that’s where the “sleep like a baby” bit comes in)
Setup Account. Write Outreach Email. Add Email List. Push Send. Done.
Long story short, emails go out with no issue…
I forgot to mention I used an email marketing provider that offered a free account for under 3,600 emails per month.
Didn’t cost a cent - score.
I go to bed, wake up and I have 2 positive replies.
Two good agencies in the USA with Skype discovery calls set in place.
A poor result if I spent a week doing it…
An awesome result because I spent 60 minutes.
At a cost of $5.
That of course gets me thinking…
What if I do it daily?
What other industries could it be effective in?
Food for thought...
A good experiment then :)
Wishing you health and success.