Top Tips for Affiliate Program Newsletter Marketing
The problem with the majority of Affiliate Program newsletters, especially the startups, is that they all say the same thing and don't get engagement.
Affiliates don't typically need to hear about another "Amazing Offer" or "Special Promotion" because that's all they hear and it gets super redundant.
Instead of rehashing the same old dull information or first level thinking, try adding value. Something that makes them want to open your newsletter because it will improve their business and not just feature another cry for added exposure on their sites.
Here are a few easy to implement tips.
If you're a successful Affiliate marketer you're typically either working in your craft or learning new ways to generate traffic.
As an Affiliate Manager why not help out by doing a fortnightly review of the top tips on social media, blogs etc from the industries leading voices.
If you send me a Newsletter with 80% value add and 20% marketing blurb /exposure request I am way more likely to open it.
There is an oasis of content out there on SEO strategy, Google Ads copywriting, Native advertising, Social Media Tips etc.
Do the digging and research for your affiliates and help them boost their traffic. You'll be rewarded by the knock-on effects, get more Newsletters opened to push your own promos and win a much larger percentage of loyalty from your downline.
Resource & Tool Reviews
With a seemingly endless supply of marketing tools on the market, another top tip is to provide 3rd party reviews of them.
If you don't have time, reference people who have already done it and then reach out to them and let them know you pushed their review to your audience.
Who knows, you may pick up a new Affiliate or a mention in their next outreach.
As an Affiliate Manager you probably have access to a wide variety of stats including those from your program as well as the industry as a whole.
Often times smaller affiliates don't have access to this data because they have not purchased the tools required to mine it.
Give them insight into things like top search keywords, emerging markets, multi-language data or even industry regulatory news.
The more value you can add to your newsletter the better.
I guarantee you will have better engagement with this strategy than trying to thumb suck another "Great Offer" email, which is probably mind numbingly boring for you anyway.
It certainly was for me.
If you have any tips of your own you'd like to share, I'd love to hear them.