eBusiness

Development

23 Years Experience

DIGITAL MARKETING

GOOGLE ADS

The source of all great traffic starts with Google. 

With a solid understanding of expert setup and an advanced understanding of ad copy that sells, I'm able to consistently generate marketing-beating campaigns - delivering traffic at below trade value. 

GOOGLE SEARCH

For more than 15 years I made my living predominantly from Google Search Engine traffic using SEO. I've competed at the top of page 1 in competitive niches like online casinos, sports betting, dating and travel. 

When it comes to SEO the formula that works best for me is creating epic  content for engagement, generating quality backlinks (like a pro) and boosting social media signals.

FACEBOOK ADS

In the last five years advertising on Facebook I've discovered there's no better way to get leads for your business than with lead magnets. 

Unlike direct intent marketing, Facebook lead to sales generation is a multi-step automated process, starting with exchanging something of value for an email address to kickstart your sales funnel.

YOUTUBE ADS

I'm a YouTube novice and whilst this baby is still learning to walk it's figured out the 5 seconds to success rule, the importance of thumbnails and how to improve customer view time. 

It's widely accepted that video is the biggest trend moving forward and I intend to be aboard the attention train. 

AFFILIATE MARKETING

To cut a long story short I took an online casino affiliate program from startup to more than 1,000 affiliate marketers generating over $1M per month in under 3 years - not bad for a boy from Durban :) 

DESIGN

WEBSITE DESIGN

I taught myself website design in 1997 and launched my first design agency in Denver, USA when I was 19 years old. 

I've designed hundreds of websites over the years and easily committed more than 10,000 hours to the effort. 

MOBILE UX

I take great enjoyment in designing mobile interfaces. Achievements include designing a sports betting front and back end system, ground-breaking ranking strategies for casino marketing, innovative dating app for international users and custom concepts for venture capital rounds.

CONCEPT DESIGN

I enjoy brand development and concepting which leads to me creating a wide variety of items like Vodka Bottle concepts, Gin market ideas, CBD Oil brands and even luxury vehicle wraps. 

ADVERT DESIGN

Forget about winning awards and overthinking design. I've found a simple approach (Steve Jobs) works best using best practices like faces, numbers, value offers and "upstream" headlines. 

EBOOKS & GUIDES

My natural passion for teaching and helping others has led to the creation of several eBooks and PDF guides used to illustrate a blueprint or explain a step-by-step process on how a strategy works. 

PROJECT MANAGEMENT

STARTUPS

I've helped countless startup companies navigate the unknown waters using a combination of lean strategy principles and battle-tested tips. 

Startups are extremely difficult and there's a reason why 9 out of 10 fail and I've been hacking away at them since I was nine years-old.

(1st business sold avo's to local shops)

WEB & MOBILE

More than 20 years developing digital projects for clients around the globe using a combination of internal staff or local and international freelancers. 

The most important consideration in my experience is to design "spectacular specs" to ensure everyone is on the same page. 

APPLICATION DEVELOPMENT

Growing small businesses organically is more efficient with system automation ideas gained from real world-data. 

Over the years I've helped design strategies for casino revenue share models, affiliate recruitment programs, web portal integrations and more.

INNOVATION & STRATEGY

STARTUPS

Often the difference between failure and success is the combination between capital allocation and priorities together with your brand marketing and expansion strategy. 

I'm fortunate to still be standing after 23 years of digital business, armed with the tools earned in battle to help less experienced startups and entrepreneurs reach their goals with a higher probability of success.

MARKETING SOLUTIONS

At the end of the day all that matters is how well the marketplace received and engages with your product, that is what will determine your success. I have worked in hundreds of niches and have valuable insight to share with SME's and Entrepreneurs.

BRAND DESIGN

Often times your product is great but you've not taken a big enough brand risk to stick out of the crowd or you simply missed the mark. 

Research and analysis of a marketplace is my bread and butter, concept design is the x-factor that sets you apart.

PIVOT STRATEGY

Collecting actionable data is small sprints is the best way to build a business in my experience, and this requires a solid pivot strategy. 

I believe the role of an entrepreneur is much like that of an adventurer finding their way through a maze or unlocking a puzzle, an experienced player can get you to your goal more efficiently.

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